In concert with its Formula One sponsorship, legendary Italian tire manufacturer Pirelli enlisted IBP Media to promote one of its remarkable experiential driving programs, the GP Experience. The exclusive driving experience allowed participants the rare chance to get behind the wheel of a real Formula One car and feel the unadulterated thrill of driving a real F1 race car. Some of our work just starting on the exciting new program is below:

MEDIA SUCCESSES

COOL HUNTING
AOL ‘THE LIST’
AUTOWEEK
FORBES
LOS ANGELES TIMES
AUTOBLOG