In the modern digital age, it is easy for an analog accessory such as the pen to get lost in the shuffle. That would be a mistake as pens are such a fundamental part of art and communication. Working together with century-old Italian pen maker Montegrappa and Warner Bros./DC, IBP Media designed a special social media campaign for the release of their new DC Heroes & Villains collection featuring entertainment icons such as Batman, Superman, Green Lantern, Wonder Woman, Catwoman, the Joker, Penguin, and Riddler.

IBP Media developed a special art contest giving artists of all kinds the chance for their work to gain new visibility by asking them to draw their favorite DC Hero or Villain. We asked one thing: creatively include the Montegrappa pen in their work. Fans were asked to vote on their favorite submission on Facebook. IBP Media organized the social media effort and supporting press coverage from start to finish. Some of our favorite submissions and press to compliment the social media effort are below.

MEDIA SUCCESSES

COMIC VINE
IGN
IGN NEWS
BATMAN NEWS
COMIC VINE
YAHOO! GAMES
PIX 11 NEWS
IO9