How do you catch 2.7 million eyeballs and counting? Bring out the big guns. Literally. IBP Media worked alongside automotive legend Gale Banks and Motor Trend to coordinate the ultimate test drive in the ‘Humvee Shootout.’ IBP Media enlisted Motor Trend’s incomparable Jonny Lieberman to pit a stock armored Humvee against an upgraded armored Humvee courtesy of Gale Banks Engineering to showcase the Azusa company’s success significantly leveling up the performance of the U.S. military workhorse.

The twenty-one minute segment was an instant viral sensation with other media featuring the digital video. Working alongside Gale Banks Engineering, IBP Media was proud to help produce an evergreen segment explaining Gale’s work with the military in one of the most unique comparison tests ever successfully arranged.

MEDIA SUCCESSES

MOTOR TREND HEAD 2 HEAD