Featherlight Formula One power in a beautifully designed street-legal track day machine. Enter the $200,000 hand built BAC Mono. IBP Media works together with Sector 111, the North American distributors of the United Kingdom-based Briggs Automotive Company (BAC) to promote the sleek new single seater in the digital space. A true enthusiast car, IBP Media coordinated driving impressions with some of the leading voices in the automotive space such as the incomparable Jay Leno and always fantastic gearhead Adam Carolla. The BAC Mono is yet another great example of IBP Media’s work successfully promoting the world’s most unique modes of transport in the marketplace.
MEDIA SUCCESSES
April 24, 2015
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